Our Values

Born out of the Shear & Shine Men’s Salon in Croydon, we are dedicated to keeping men of colour well groomed and looking their best.

As a black owned business; our aim is to cater to black men in all things related to beard, skin and Afro Caribbean hair care.

We know first hand the importance of keeping ourselves looking and feeling our best. Especially when navigating daily life in the concrete jungle and in times of social play.

This means personal grooming and self pride is an essential part of who we are. Shear & Shine Compliments the modern black man with high quality shampoos, beard oils and the best men’s aftershaves.


Our aim is to continue developing, designing and testing products and services specifically tailored to our community’s needs and delivering on the promise of great customer service with a simple shopping experience.




Quality Focused

To achieve quality, you have to define it. Attention to detail, from branding to ingredients are integral parts of our creative process.

Every decision we make will be based on ensuring that the end result is added value to our customers. We are building a brand with a reputation on high quality across the board.

Customer Focused

We discover the needs of our community and do our best to fulfill them, we are always looking for ways to improve our services for a greater experience. We want to serve our customers and provide effective solutions to their grooming problems. We will ensure that their experience with our brand will be one which exceeds their expectation and breeds long term loyalty.


Our culture is based on honesty and integrity, the makings of a true man are what we reflect with our customers. We want to be known as a trusted brand. We want our customers to feel engaged and a part of us.


This is our biggest motivator. We are driven by our passion for our brand and our passion to be a part of our customers daily routines. We want our customers to feel this in everything we do from product development right through to our customer care efforts.


We cater to the modern man, one who knows who he is and where he is going. Unapologetic, focused and determined individuals are who we reach. We will strive to be current. We know that our customers are influenced by the latest trends and we want to be the ones to set them too. We want to be seen as a brand that understand the needs of our customers today.


A visionary mindset means wanting to establish yourself among your industry peers, always thinking of ways to innovate. Creating ways to make one’s work and personal life more efficient, time effective and profitable.


We are committed to building a great, lasting company for the long term and our story has only just begun.

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