Stronger Knowing More
We are proudly supporting Prostate Cancer UK’s Stronger Knowing More awareness campaign for black men
Find out more and join the campaign
1 in 4 black men will be diagnosed with prostate cancer in their lifetime, double the risk faced by all men, which is 1 in 8. Yet, only 14% of black men are aware of their higher risk. So Prostate Cancer UK has launched a campaign called Stronger Knowing More, to make sure that all black men know their risk and what to do about it.
The charity has teamed up with legendary British photographer Dennis Morris and received support from a mix of famous faces – including boxer David Haye and poet and writer Benjamin Zephaniah – as well as men directly affected by prostate cancer, who are fronting the campaign.
Find out about your risk of prostate cancer, what you can do and how you can support the campaign, at
What is the Prostate?
The prostate is a gland. Only men have a prostate. The prostate is usually the size and shape of a walnut. It sits underneath the bladder and surrounds the urethra, which is the tube men urinate (pee) and ejaculate through. The prostate’s main job is to help make semen – the fluid that carries sperm. [source]
What is Prostate Cancer?
Prostate cancer can develop when cells in your prostate start to grow in an uncontrolled way. Prostate cancer often grows slowly and may never cause any problems. But some prostate cancer grows quickly and has a high risk of spreading. This is more likely to cause problems and needs treatment to stop it spreading. [source]
What are the symptoms?
Most men with early prostate cancer don’t have any symptoms. So, even if you don’t have symptoms, if you’re a black man over 45, speak to your GP about your risk of prostate cancer.
Some men with prostate cancer may have difficulty urinating. Men with prostate cancer that’s spread to other parts of the body might have pain in the back, hips or pelvis, problems getting or keeping an erection, blood in the urine, or unexplained weight loss. These symptoms are usually caused by other things that aren’t prostate cancer. For example, if you notice any changes when you urinate or have trouble controlling your bladder, this could be a sign of an enlarged prostate or prostatitis. But it’s still a good idea to talk to your GP so they can find out what’s causing them. [source]
What can you do to help?
- You can help by spreading awareness. The Stronger Knowing More website is full of ideas on how you can increase awareness
- Speak to family and friends about Prostate Cancer so they too are informed
- If you are aged 45 or over speak to your GP about the risks and if you’re not 45+ encourage those who are
How is Shear & Shine supporting Prostate Cancer UK?
We are very passionate about the well being of black men. Looking good starts from the inside and as such, taking care of all aspects of your well-being is imperative. The fact that only 14% of Black Men know about their increased risk of Prostate Cancer, is unacceptable to us. Which is why we jumped at the opportunity to support Prostate Cancer UK’s ‘Stronger Knowing More‘ campaign which specifically targets the black community.
By spreading awareness and valuable information, we intend to increase the number of Black Men who are in the know. Orders placed with us will come with two wallet sized information booklet and two Men United Badges, often seen worn by almost every football manager and Sky Sports presenters. The idea is that you keep one for yourself and pass one along to a friend or family member. For each badge we give you, £1 will be going to Prostate Cancer UK!
Prostate Cancer UK is a registered charity in England and Wales (1005541) and in Scotland (SC039332). Registered company 02653887.